About Us                                                                         

Our association is built on the principles that your body and most importantly feet should have the best possible chance to enjoy the amazing sport of skiing. Your feet deserve the best care and attention is taken to ensure a correctly fitted and comfortable ski boot that will not only enhance your skiing ability but enjoyment too. We want you to have the most fun whilst skiing possible!

There are countless instances of ski boots ruining skiers holidays because of miss-sold boots causing pain and discomfort. Our aim at BSBA is to stop that happening and to give you peace of mind and confidence that you are in a professionals hands. Buying ski boots should not be done in a production line, we believe in individual customer focus and due care and attention when boots are fitted.

We formed the association with a committee of like minded master boot-fitters with expertise in podiatry, pedorthics and biomechanics as well as experienced trainers who share a passion for ski boot-fitting and a desire to raise and maintain the trade standards in the UK and indeed, Europe.





Our BSBA consultants are:

Euan Cormack: Co-founder and Director
Euan is a veteran of over 27 years in the ski Industry. He has worked as a ski boot-fitter, ski instructor (Ski Academy-Courchevel), ski equipment trainer (Snow and Rock), snowsport retail manager (freeride.fr) and resort manager/ski guide (Neilson)over the years in NZ, Canada, France and the UK. He has a very well rounded outlook to ski boot fitting and sees it from the perspective of a skilled boot-fitter but also as a ski instructor. "I have seen so many clients in lessons being held back due to in-correct fitting boots and/or being incompatible with the skiers needs ie too stiff/soft. I co-founded BSBA so that we could help improve bootfitting standards here in the UK and indeed in Europe and direct clients to the best boot-fitting retailers" . He is now settled in Devon with his family of wife Foxy, daughter Maggie Moo, and son Monty (Montezuma!) Now in Vancouver, Canada for a bit of skiing for a winter!

Colin Martin: Master Trainer
Colin is a Certified Pedorthist ,C.Ped, and has over 18 years experience in fitting all types of footwear. He has a vast level of expertise in all areas of footwear, modification & orthotic foot supports. Sore feet can and should be a thing of the past. injuries and pain can be resolved.  Colin is also  a trainer on the Anatom Academy footwear fitting courses. Colin is Founder and Director of Solutions4feet.

Andy Taylor: Trainer
Andy has worked in the UK ski industry for just over 30 years. Originally employed by the UK's biggest ski equipment distributor ‘Europa sport’, as their workshop and technical manager as well as expert boot fitter. It was with Europa that Andy introduced ski and snowboard training courses and boot fitting courses for the UK ski industry.
In 1998 Andy set up his own company Anything Technical. They also have a highly technical ski retail shop, look after spare parts and repairs for Nordica and Tecnica Ski boots and still run the legendary training courses.
Andy worked for Sidas Comformable for 18 years and has continued to work closely with the company as Anything Technical specialising in customised insoles for all walks of life.
Andy is an ex - international middle distance/steeplechase runner and his interests now are skiing, golf and is also a mad keen Man City fan.

Simon Smith: Trade Representative
Worked through the mid 80's at Ellis Brigham Covent Garden Store until he moved to Val D'Isere in the early 90's and worked a season at Snow Fun - One of the best boot fitting stores in the alps at the time.
 Following that he spent 7 years in Denmark working for Pist'ase Ski Copenhagen who had a shop, travel bureau/ ski school and distribution of Sidas Conform'able, Dalbello skiboots, Lacroix skis and Samas skiwear.
 Moved back to the UK in 2000 to Ellis Brigham Covent Garden. The store went through a period of sustained growth culminating in the opening of the Super Store across the road from the original site. Left in August 2003 to set up 2 Feet Limited.


Michelle Wilcox: Trainer
I started out working part time while still at school at a local ski shop. I spent a couple of seasons doing that and naturally gravitated towards the equipment side of the industry, mostly ski boot fitting which held my interest, mainly for the problem solving. This then gave me the connections to go away to New Zealand and do a ski season as a boot fitter.
Since then I have done back to back winters which has amounts to 7 seasons in New Zealand, 1 season in France and 6 seasons with profeet. My role at profeet is Senior Boot Technican, where I help construct some of the training. I have amassed 14 winters where I have skied at least 60/100 days a year, at 26 I'm probably one of the youngest members of the BSBA.
Apart from skiing other interests are football, music, art and circuit bending.

Paul O’Malley MSc BSc (Hons) : Consultant Podiatrist

Paul is a Podiatrist who splits his work between private practice as a musculoskeletal podiatrist in South West London and as a clinical supervisor and biomechanics advisor to a commercial ski boot fitting and running shoe shop in West London.  His recent research has looked into the importance of comfort as a biomechanical factor in running footwear.  This has led him to further his interest in the role of various sports footwear in the reduction of injury. He is currently involved in development of research projects on postural sway and running footwear, and relationship between foot pressure patterns and specific injury.